NEFMA 2026 Fall Conference
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Thursday
, October 8
Apollo I-IV
9:00am •
Welcome & Conference Opener
9:10am •
A Look Behind the Scenes: Digital Transformation with a Member-First Mindset
10:00am •
Power Session 1: The Modern CMO Playbook: Proving ROI and Driving Deposits in the Northeast
10:20am •
Power Session 1: How Inclusive Marketing Can Reduce Redlining Risk & Drive Growth
10:40am •
Power Session 1: Q&A
11:15am •
7 Winning Deposit Campaigns - and Why They Work
1:15pm •
Linking Marketing to Results: Building Dashboards That Connect Campaigns to Deposits, Loans, and Revenue
2:15pm •
Unpacking Chime's Paid Social Media Strategy
4:00pm •
Your Customers Are Buying a Feeling. Now, You Can Measure It
Constellation Ballroom
5:30pm •
NEFFIES Reception & Awards Show
Pre-Assembly
8:00am •
Registration
8:00am •
Breakfast
11:00am •
Break
12:15pm •
Lunch
3:15pm •
Break
Friday
, October 9
Apollo I-IV
9:10am •
Awards Panel
9:50am •
Power Session 2: Brand-Driven Branch Experiences That Drive Growth
10:10am •
Power Session 2: Capitalizing on Your Competitor's Acquisition
10:30am •
Power Session 2: Q&A
Pre-Assembly
8:00am •
Breakfast
10:50am •
Break & Hotel Check Out
11:10am •
The Zen of Bank Marketing: Balance and Simplicity for the Modern Marketer
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Oct 8
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9, 2026
Thursday
, October 8
Friday
, October 9
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The Verve Hotel, Natick, MA
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Apollo I-IV
Constellation Ballroom
Pre-Assembly
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Exhibit Hall
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Robin McCall
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Thursday
, October 8
Friday
, October 9
Session Type
Awards
General Session
All
Awards
Keynote
Meals & Breaks
All
Exhibit Hall
Power Session 1
Power Session 2
Registration
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