NEFMA 2026 Fall Conference

Rate pressure isn't going away. Neither is the competition for deposits. So what's actually working right now?
This session reviews seven deposit campaigns that community banks are running today, with real results to show for it. We break down what made each one work: the data behind the targeting, the offer structure, the channel mix, and the outcomes achieved. These are not case studies from 2019 or generic best practices assembled from surveys. These are current campaigns with current results, and the specific decisions that drove them. If deposit growth and higher campaign ROI are board priorities, and you want to see what peers are doing beyond matching the rate down the street, this is where to start.