NEFMA 2026 Fall Conference

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8:00am EDT

Breakfast Pre-Assembly Registration Pre-Assembly

9:00am EDT

Welcome & Conference Opener Apollo I-IVKerri Madnick

9:10am EDT

A Look Behind the Scenes: Digital Transformation with a Member-First Mindset Apollo I-IVTheresa Hayes

10:00am EDT

Power Session 1: The Modern CMO Playbook: Proving ROI and Driving Deposits in the Northeast Apollo I-IVJanel Thomas

10:20am EDT

Power Session 1: How Inclusive Marketing Can Reduce Redlining Risk & Drive Growth Apollo I-IVCharles LeFevre

10:40am EDT

Power Session 1: Q&A Apollo I-IVCharles LeFevre • Janel Thomas

11:00am EDT

Break Pre-Assembly

11:15am EDT

7 Winning Deposit Campaigns - and Why They Work Apollo I-IVTim Keith

12:15pm EDT

Lunch Pre-Assembly

1:15pm EDT

Linking Marketing to Results: Building Dashboards That Connect Campaigns to Deposits, Loans, and Revenue Apollo I-IVMark Gibson

2:15pm EDT

Unpacking Chime's Paid Social Media Strategy Apollo I-IVDean DeCarlo

3:15pm EDT

Break Pre-Assembly

4:00pm EDT

Your Customers Are Buying a Feeling. Now, You Can Measure It Apollo I-IVMaria Laverghetta

5:30pm EDT

NEFFIES Reception & Awards Show Constellation Ballroom