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Venue: Pre-Assembly clear filter
Thursday, October 8
 

8:00am EDT

Breakfast
Thursday October 8, 2026 8:00am - 9:00am EDT
Pre-Assembly
Start your day with breakfast while connecting with fellow attendees! Take time to network, catch up with colleagues, make new connections, and explore our exhibitors to learn more about their products, services, and resources.
Thursday October 8, 2026 8:00am - 9:00am EDT
Pre-Assembly
  Meals & Breaks, Exhibit Hall

8:00am EDT

Registration
Thursday October 8, 2026 8:00am - 5:00pm EDT
Pre-Assembly
Stop by the Registration Desk to check in, pick up your name badge and conference materials, and get ready for the conference. Staff will be available to answer questions and assist with registration needs.
Thursday October 8, 2026 8:00am - 5:00pm EDT
Pre-Assembly
  Registration

11:00am EDT

Break
Thursday October 8, 2026 11:00am - 11:15am EDT
Pre-Assembly

Thursday October 8, 2026 11:00am - 11:15am EDT
Pre-Assembly
  Meals & Breaks, Exhibit Hall

12:15pm EDT

Lunch
Thursday October 8, 2026 12:15pm - 1:15pm EDT
Pre-Assembly

Thursday October 8, 2026 12:15pm - 1:15pm EDT
Pre-Assembly
  Meals & Breaks, Exhibit Hall

3:15pm EDT

Break
Thursday October 8, 2026 3:15pm - 4:00pm EDT
Pre-Assembly

Thursday October 8, 2026 3:15pm - 4:00pm EDT
Pre-Assembly
  Meals & Breaks, Exhibit Hall
 
Friday, October 9
 

8:00am EDT

Breakfast
Friday October 9, 2026 8:00am - 9:00am EDT
Pre-Assembly
Start your day with breakfast while connecting with fellow attendees! Take time to network, catch up with colleagues, make new connections, and explore our exhibitors to learn more about their products, services, and resources.
Friday October 9, 2026 8:00am - 9:00am EDT
Pre-Assembly
  Meals & Breaks, Exhibit Hall

10:50am EDT

Break & Hotel Check Out
Friday October 9, 2026 10:50am - 11:10am EDT
Pre-Assembly

Friday October 9, 2026 10:50am - 11:10am EDT
Pre-Assembly
  Meals & Breaks

11:10am EDT

The Zen of Bank Marketing: Balance and Simplicity for the Modern Marketer
Friday October 9, 2026 11:10am - 12:10pm EDT
Pre-Assembly
Marketing in banking has never been more complex—or more personal. You're navigating shifting customer expectations, relentless digital change, and the daily pressure to do more with less. In this reflective keynote, Joe Sullivan invites bank marketers to look inward as much as outward, exploring how the Zen principles of Balance, Simplicity, and Adaptability can transform not just your marketing strategy—but the way you work and lead every day.
This isn't just about better campaigns. It's about becoming a clearer, more grounded, more resilient marketer in an industry that rarely slows down.

Speakers
avatar for Joe Sullivan

Joe Sullivan

CEO, Market Insights Inc.
Joe Sullivan is the CEO and Founder of Market Insights, Inc. – a consulting firm that helps bring clarity to the complex choices faced by community-based financial institutions by providing market-specific, data-driven insights and strategies that will position their institutions... Read More →
Friday October 9, 2026 11:10am - 12:10pm EDT
Pre-Assembly
  General Session
 

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Thursday, October 8
Friday, October 9
Apollo I-IV
Constellation Ballroom
Pre-Assembly
  • Awards
  • General Session
  • Keynote
  • Meals & Breaks
  • Power Session 1
  • Power Session 2
  • Registration