NEFMA 2026 Fall Conference

Join us the morning after the NEFFIE Awards to hear from a selection of this year’s winners.
Following their recognition at the awards ceremony, our panelists will share the stories behind their winning work, the ideas and strategies that brought it to life, and lessons they’ve learned along the way.
It’s a chance to go beyond the award and hear directly from the people behind some of this year’s standout work in financial marketing.

Marketing in banking has never been more complex—or more personal. You're navigating shifting customer expectations, relentless digital change, and the daily pressure to do more with less. In this reflective keynote, Joe Sullivan invites bank marketers to look inward as much as outward, exploring how the Zen principles of Balance, Simplicity, and Adaptability can transform not just your marketing strategy—but the way you work and lead every day.
This isn't just about better campaigns. It's about becoming a clearer, more grounded, more resilient marketer in an industry that rarely slows down.