About me
Tim Keith serves as Chief Executive Officer at OptimaFI, bringing more than 30 years of experience in banking, marketing, and growth strategy. He co-founded Infusion (now part of OptimaFI) in 2007 and continues to work with C-suite leaders at banks and credit unions — both large and small — to translate household data into actionable growth strategies and measurable marketing performance.
Before founding Infusion, Tim served as Senior Strategist at Acxiom Corporation, advising executives at Bank of America, Wells Fargo, SunTrust, and HSBC. A frequent speaker at industry conferences and contributor to financial publications, he previously held senior marketing and retail leadership roles at First Horizon and AmSouth Bank (now Regions). Tim holds an MBA and a Bachelor of Science in Marketing from Mississippi College.
