About me
Maria Laverghetta is Chief Data Intelligence Officer at WordCom, Inc., a data-driven, targeted marketing agency specializing in household-level campaign strategy for banks and credit unions. She leads the data intelligence and client insights teams, spearheading the company's migration to a modern cloud data architecture and building agentic AI capabilities for client workflows.
A classically trained singer and journalist turned data executive, Maria has spent nearly two decades building business intelligence and analytics capabilities across financial services and marketing analytics — including leadership roles at Hanscom Federal Credit Union and Salem Five Bank, where she led customer analytics, core conversions, and merger integrations. Her work sits at the intersection of data strategy and narrative: making technical systems accessible to executives and surfacing insights that drive decisions.
She holds degrees in Journalism and Voice from the University of Florida and an MBA from Northeastern University.
