NEFMA 2026 Fall Conference

Today’s bank marketers face a difficult challenge: driving core deposit growth, defending market share against aggressive regional and digital competitors, and deploying cutting-edge tech...all while traditional boards and C-suites ask, "But what is the actual ROI?"
This session breaks down The Modern CMO Playbook, offering a practical blueprint to bridge the gap between creative brand-building and bottom-line performance. The presentation explores how New England’s community banks can leverage data-driven personalization, align internal cultures, and use smart marketing attribution to prove that marketing is a powerful revenue center, not an expense. Designed specifically for the challenges of the regional financial landscape, this session provides the tools needed to gain a seat at the strategic table, command bigger budgets, and drive measurable balance-sheet growth.